These ads have appeared as part of recent social media campaigns

Anna Words Good Instagram 1024x1024 png ad. The ad contains an iPad with the cover art on the display, with a couple of tags nearby the iPad extolling a couple of benefits. 1. Step-bystep instructions! and 2. Sew your own cool Masks, as messages to the reader.  There is an 'Available on Apple Books icon in the bottom right corner